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Anti-spam Filters help email marketing
- By Antxon Pous
- Published 10/24/2007
Anti-spam filters can appear to be a paradox however it can be a very wise investment for your email marketing campaigns or newsletters. Anti-spam filters scan for viruses that email users receive. However, this number means nothing, it has been calculated that one user can recieve up to 15 undesireable emails a day!
The companies that base their email marketing campaigns in permission marketing and use the tools for appropriate message sending like NewsletterSoft, won´t encounter any problems with anti-spam filters and ending up in the user´s trash upon arrival. The use of confirmation mechanisms at the top of distribution lists permits that the filters turn on when the user receives a solicited email and keeps it stored for future reference.
The filters also permit good email practices, the majority of emails incorporate a button that permits user´s to mark the mail that they don´t desire, If several other users consider the sam email as spam, it automatically blocks the email address for the rest of user´s everywhere.
In conclusion, use permission marketing, so that your emails won´t be labeled as spam.
The companies that base their email marketing campaigns in permission marketing and use the tools for appropriate message sending like NewsletterSoft, won´t encounter any problems with anti-spam filters and ending up in the user´s trash upon arrival. The use of confirmation mechanisms at the top of distribution lists permits that the filters turn on when the user receives a solicited email and keeps it stored for future reference.
The filters also permit good email practices, the majority of emails incorporate a button that permits user´s to mark the mail that they don´t desire, If several other users consider the sam email as spam, it automatically blocks the email address for the rest of user´s everywhere.
In conclusion, use permission marketing, so that your emails won´t be labeled as spam.