http://www.newslettersoft.com/en en-us N/A antxon.pous@irisexperience.com Wed, 07 Jan 2009 12:39:08 CET 20 http://www.newslettersoft.com/en/articles/15/1/What-is-Viral-Marketing/Page1.html Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of funny video clips, interactive Flash games, advergames, images, or even text messages.

It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like. Viral marketing is based on this natural human behaviour.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns--the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.

]]> no@spam.com (Isabel Sabadí) Mon, 03 Sep 2007 16:42:06 CEST http://www.newslettersoft.com/en/articles/15/1/What-is-Viral-Marketing/Page1.html http://www.newslettersoft.com/en/articles/7/1/Permission-marketing/Page1.html Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the advertisements have been sent. The term was coined by Seth Godin in his book of the same name.

Marketers feel that this is a more efficient use of their resources because advertisements are not sent to people that are not interested in the product. This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market.

]]> no@spam.com (Isabel Sabadí) Wed, 29 Aug 2007 14:34:07 CEST http://www.newslettersoft.com/en/articles/7/1/Permission-marketing/Page1.html